With busy lifestyles today, smart and fresh-feeling clothing is at the top of everyone's wish list. All of us want our clothing to not just look good but to feel pure and hygienic from the moment of wearing to the moment it goes into the laundry basket.

Thanks to a ground-breaking research into fibre technology, Amicor fibre can now be incorporated inside clothing at the outset. Amicor is a new 'smart' fibre that intimately blends with the main fibres is designed to provide lasting hygiene and purity for the lifespan of each garment.

When blended with natural cotton, Amicor actually improves the comfort factor of clothing by preventing the odour that can build in this non-wicking fabric. Amicor will even protect cotton fibres from degradation as a consequence of repeated wash and wear, so that clothing can remain smart for longer periods. Amicor can improve on the lasting purity of cotton, which is always thought of as the most simple and pure fibre for clothing.

In skin comfort trials, Amicor actually measured 'less of an irritant' than 100% cotton. Amicor is suitable for all skin types, even for the most sensitive of skins.

For baby clothing and bedding, Amicor offers additional hygiene and comfort by preventing the development of sour odours arising from spills and accidents.

To keep sportswear fresh and ready for use, the smartest step is to include Amicor in the textile fibres. Amicor keeps intimate sportswear fresh and hygienic that makes one feel clean, fresh and good. Synthetic fibres are often used in sportswear for their functionality, but these same fibres allow organisms that cause stale smells and stubborn stains to develop. Amicor helps to reduce these problems resulting in improper and wearied out garments. Amicor works well with synthetic fibres and accentuate the comfort factor and overall functionality of specially-designed fitness clothing and sportswear.

High endurance sportswear or ski and boarding gear has now amicor incorporated in the weave to help one stay fresh at all times.