Amicor - Lasting Freshness With Anti-Allergens
- For beds, bedding, sleep wear and carpets.
- A proven solution for preventing odour, dust mites and allergens.
- Provides a healthier sleep environment for people with ailments such as asthma, rhinitis and eczema.
- Clinically tested on people with asthma, allergic rhinitis and sinusitis.
- Fully tested and endorsed by Allergy UK.
Brand Support
Amicor Licensees are fully supported with stock point- of- sale in the major European languages, branding guidelines and artwork.
Amicor Breathe - Simply Anti-Allergy
- For beds and bedding.
- Prevents dust mites and their allergens.
- Provides a healthier sleep environment for people with asthma and rhinitis.
- The alternative blend for retailers who want to offer the benefits of Amicor without an anti-bacterial additive.
- Fully tested and endorsed by Allergy UK.
- High on anti-fungal additive.
Brand Support
Amicor Breathe Licensees are supported with brand artwork. This can be adapted for each and every customer, logos as well as consumer claims.
Amicor - For Fresh And Healthy Feet
- For socks, trainers, shoes and footwear.
- Keeps products fresh and healthy for a longer duration.
- Prevents build up of odour and cross contamination e.g. athlete's foot.
- Durable – lasts up to 200 washes.
- Skin comfort trails by Inveresk research.
- Less of an irritant than 100% cotton.
- Anti-bacterial and anti-fungal fibre properties.
Brand Support
Amicor Licensees are primarily supported with two types of stock: swing tickets and branding guidelines for use of the logo on packaging.
Amicor Protect - Durable Anti-Bacterial
- For curtains, uniforms, beds and towels for healthcare and food preparation.
- Prevents the unchecked growth of harmful bacteria.
- Keeps microbes to the bare minimum.
- Offers highest durability when compared to any other anti-bacterial technology that is in use in the market today.
- Designed to withstand hospital laundering.
- Trials by Nottingham Trent University.
Brand Support
Amicor Protect is supported with stock held through sew-in labels and branding guidelines for the use of the logo on packaging, advertising and literature.
Amicor Protect - Durable Anti-Bacterial
- For active sportswear and performance clothing.
- Keeps your clothing refreshed all day long.
- Provides the pinnacle in personal comfort.
- It is gentle, safe, soft and anti-bacterial.
- Extensively used with babies and for people with sensitive skin.
- Actively prevents microbes which can cause odour and skin irritation.
Brand Support
Amicor is supported with two types of stock held apart from swing tickets and branding guidelines for the use of the logo on packaging and advertising.
A Flexible Branding Strategy
- The Amicor brand identity has been designed to work on three levels:
- As a stand- alone consumer or contract brand
- As a co-brand that constantly supports manufacturer or retail brands
- As a component brand for all types of packaging, point of sale or labelling
Marketing Resource
Contact Us
For detailed information on Amicor,
please write to Avik Mukherjee at
amicor.taf@adityabirla.com